BIO VERJUS

ValNature
Label Design
2023

Label design for a bottle of a Swiss based family owned business company, which make pure & organic kind of Vinegar.

Verjus is the pasteurised juice of early ripe, pressed grapes. The grapes from the vineyards - managed according to the Bio Suisse guidelines - are harvested by hand before the colour changes in August.

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BIO VERJUS

Process

Ideation

The idea reflects the beauty of a "Human + Nature" interaction. Showing the human hand as a main symbol, admiring the plant either holding/looking or squeezing it.

Use of tools

Firstly, drawn on paper, with pencil. Afterwards, transferring it to digital field and using ProCreate application, making colour adjustments and adding texture.

Sketches

In the beginning, I had 3 visual directions to explore regards themes of 1. Environment, 2. Product and 3. Process. This led up to the final direction of the hand, as the main symbol which connects the human spirit of work and nature interaction between.

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Time-lapse video

Showing the process of black & white sketch to adding the colour in 30 seconds.

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